اختبار الجاهزية: MKT261

Distinguish between 'Value-based pricing' and 'Cost-based pricing' regarding the sequence of steps in setting the price. Which one is considered 'customer driven'?

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Explain the concept of 'Price Elasticity of Demand' by describing the relationship between price and demand in a normal demand curve versus a demand curve for prestige goods.

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Compare 'Market-skimming pricing' and 'Market-penetration pricing' strategies for new products. What are the key conditions required for Skimming to work?

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Describe 'Captive-product pricing' and 'By-product pricing' strategies within the product mix. Give an example for each.

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List and explain three types of 'Vertical Marketing Systems (VMS)'. How does the 'Contractual' type differ from the 'Corporate' type?

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Explain the concept of 'Disintermediation' in marketing channels. Provide an example of how a producer might bypass intermediaries.

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Identify the three distribution strategies: 'Intensive', 'Exclusive', and 'Selective'. Match each strategy with a suitable product type (e.g., Luxury cars, TV, Toothpaste).

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Define 'Integrated Marketing Communications (IMC)' and explain why it is necessary in the modern marketing landscape.

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Describe the 'AIDA Model' in designing a message. What do the letters stand for?

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Compare the 'Affordable method' and the 'Objective-and-task method' for setting the promotion budget. Which method is considered more logical and why?

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