تحليل فوري

اختبار الجاهزية: MKT362

أجب بصدق، والذكاء الاصطناعي بيصحح لك سؤال بسؤال.

What is 'Descriptive Research' and why would a marketer choose this design over others? List three specific reasons mentioned in the text.

Compare 'Personal Observation' and 'Mechanical Observation' in terms of flexibility and bias. Which one allows observing phenomena as they occur without control or manipulation?

Explain the four types of measurement scales: Nominal, Ordinal, Interval, and Ratio. Provide a marketing-related example for the Nominal scale.

Distinguish between 'Comparative Scaling' and 'Non-Comparative Scaling'. Give one example of a technique for each type.

Describe the 'Likert Scale'. What is its primary objective, and what is its major disadvantage for respondents?

What are 'Double-Barreled Questions' in questionnaire design, and why should they be avoided?

Define the 'Funnel Approach' in questionnaire layout. What is the recommended order for the body of the questionnaire?

Differentiate between 'Probability Sampling' and 'Non-Probability Sampling'. Which method should be used if the population is highly diversified?

Explain 'Stratified Sampling' and provide an example of when it would be preferred over Simple Random Sampling.

What is 'Snowball Sampling' and in what specific research situation is it most useful?

اختبار الجاهزية: MKT362

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