MGT239 : Midterm Revision Exam

MGT239 · مراجعة مجانية

خروج
1

True_false

سؤال 1

[CH1] Management innovation is defined as inventing a new way to organize physical inputs to produce a product or service.

سؤال 2

[CH1] Intellectual capital refers to the tangible assets of a business, such as its buildings, equipment, and financial capital.

سؤال 3

[CH1] Compared to large corporations, small businesses are generally more flexible and can react faster to new and quickly changing markets.

سؤال 4

[CH1] A small business is defined as being independently owned and operated, but it does not need to be independently financed.

سؤال 5

[CH1] According to Bahrain's SME classification, a 'Small' enterprise has 0-5 employees and a turnover up to BD 50,000.

سؤال 6

[CH2] In the Small Business Management process, the 'Harvest' stage is when the owner removes themselves from the business and enjoys the fruits of their labour.

سؤال 7

[CH2] An entrepreneur's primary focus is on operating an established business for long-term stability.

سؤال 8

[CH2] The entrepreneurial behavior of 'Risk assumption' means the entrepreneur guides the business and allocates its resources.

سؤال 9

[CH2] The entrepreneurship process consists of three main stages in order: Innovation, Triggering event, and Implementation.

سؤال 10

[CH3] In a SWOT analysis, a company's strong brand reputation is considered an external Opportunity.

سؤال 11

[CH3] Philanthropic goodwill is seen as a voluntary contribution to society, whereas ethical responsibility concerns what stakeholders consider fair and just.

سؤال 12

[CH3] A well-formulated mission statement serves as the foundation upon which all other business goals and strategies are based.

سؤال 13

[CH4] In the Business Model Canvas, the 'Customer Segments' block focuses on the activities the business must perform to make money.

سؤال 14

[CH5] In a franchising agreement, the franchisor is the parent company that develops a product and sells the rights to the franchisee.

سؤال 15

[CH5] A royalty fee is an ongoing payment that franchisees pay to franchisors, often calculated as a percentage of sales revenue.

2

Mcq

سؤال 1

[CH1] Which of the following best defines 'competitive advantage' for a small business?

سؤال 2

[CH1] A small bakery is struggling to compete with a large supermarket next door. To improve its chances of success, the owner should focus on all of the following EXCEPT:

سؤال 3

[CH1] The owner of a small clothing boutique knows most of her customers by name and offers them personalized styling advice. This close relationship primarily allows her to:

سؤال 4

[CH1] A new tech startup with a brilliant product idea failed within its first year because it ran out of money to pay salaries and operational costs, despite strong initial customer interest. This failure is most likely due to:

سؤال 5

[CH1] A business is considered a 'small business' according to the course definition if it has fewer than 100 employees and is:

سؤال 6

[CH1] Compared to large corporations that commit resources to long-term, large-scale production, small businesses often have an advantage in their ability to:

سؤال 7

[CH1] A restaurant owner implements a new software system that organises kitchen orders, inventory, and staff schedules in a completely new and efficient way. This is an example of which type of innovation?

سؤال 8

[CH2] According to the model of the start-up process, the stages of 'Growth', 'Maturity', and 'Harvest' are associated with:

سؤال 9

[CH2] A key behavior of a small business manager, as distinct from an entrepreneur, is a focus on:

سؤال 10

[CH3] Which of the following lists the first three steps of the strategic planning process in the correct order?

سؤال 11

[CH3] During a SWOT analysis, a manager assesses the company's well-established brand reputation and the expertise of its workforce. These elements are considered part of the:

سؤال 12

[CH3] A company that ensures it is profitable, obeys all local laws, and acts in a fair and just manner is fulfilling which three levels of social responsibility?

سؤال 13

[CH3] When conducting a SWOT analysis, factors such as new market trends, changes in government regulations, and the economic climate are classified as components of:

سؤال 14

[CH3] Step 3 of the strategic planning process, 'Perform competitive analysis', is primarily focused on:

سؤال 15

[CH4] What is a business plan?

سؤال 16

[CH4] The fundamental feedback loop of the lean start-up methodology, which aims to accelerate learning, consists of which three drivers in order?

سؤال 17

[CH4] Which of the following is NOT one of the nine building blocks of the Business Model Canvas?

سؤال 18

[CH4] A company generates income from selling its product directly, charging a monthly subscription fee for premium services, and licensing its technology to other firms. In the Business Model Canvas, these different sources of income are detailed in which block?

سؤال 19

[CH4] When writing a business plan, the guideline 'Consider your audience' means the entrepreneur should:

سؤال 20

[CH4] An entrepreneur spends months writing a detailed business plan before starting her venture. One of the primary reasons for this effort is to attract capital from bankers and investors. This aligns with which purpose of a business plan?

سؤال 21

[CH5] A person with limited business experience wants to open a restaurant but is worried about creating a menu, marketing, and managing operations from scratch. Which advantage of buying a franchise would be most appealing to them?

سؤال 22

[CH5] A creative chef decides to buy a fast-food franchise. While the brand is popular, he soon becomes frustrated. What is a likely disadvantage of franchising that he is experiencing?

سؤال 23

[CH5] For a franchisor, what is a primary advantage of using the franchise model to grow their business?

سؤال 24

[CH5] A McDonald's restaurant is an example of business-format franchising, whereas a local car dealership selling Toyota cars is an example of:

سؤال 25

[CH5] Although franchising allows for rapid expansion, a significant disadvantage for the franchisor is the:

3

Essay

سؤال 1

[CH1] To get a new venture 'started on the right foot', an entrepreneur must consider several key factors. List and discuss four of these critical factors.

سؤال 2

[CH1] Using the official criteria for the Kingdom of Bahrain, list and explain the classification for Micro, Small, and Medium-sized enterprises (SMEs). Your answer must include the criteria for both the number of employees and the annual turnover for each category.

سؤال 3

[CH1] Small businesses are often sources of significant innovation. List and define the four main types of innovation that small businesses are most likely to produce.

سؤال 4

[CH2] Compare and contrast the roles of an 'Entrepreneur' and a 'Small Business Manager'. Discuss the key differences in their primary focus, relationship with the start-up process, and typical behaviors.

سؤال 5

[CH3] The final step in the strategic planning process is to 'Set up control systems'. Explain the purpose and key characteristics of a control system in a small business context.

سؤال 6

[CH3] As part of the strategic planning process, a manager conducts a SWOT analysis. Explain the purpose of a SWOT analysis and distinguish between its internal and external components, providing an example for each of the four elements.

سؤال 7

[CH4] Within the Business Model Canvas, the 'Value Propositions' block is fundamental. Explain the purpose of this building block and list three key questions an entrepreneur should ask to define their Value Proposition.

سؤال 8

[CH4] A business plan is a critical document for any new venture. List and discuss the three primary reasons for writing a business plan.

4

Case Study

CASE STUDY

Al-Hassan Plastics' Strategic Challenge

Al-Hassan Plastics is a 30-year-old family-run business in Bahrain, well-known for manufacturing plastic containers for the local food industry. Their strong reputation for reliability is a key asset. However, a new international competitor has entered the market, offering cheaper, modern, and eco-friendly containers. This has started to hurt Al-Hassan's sales. The founder's son, Khalid, recently joined the company and believes they are too slow to react to market changes. He wants to conduct a full strategic review to find a new competitive advantage. He thinks that their experienced workforce is a major strength, but the company's resistance to change and lack of a formal process for developing new ideas is a significant weakness. He is considering proposing a new line of innovative, sustainable products but knows he will need a solid plan to convince the board.
سؤال 1

[CH1] Define 'competitive advantage' and suggest one way Al-Hassan Plastics could regain it, based on the information provided.

سؤال 2

[CH2] The case mentions that senior managers are resistant to change. How does this relate to the typical behavior of a 'Small Business Manager' versus an 'Entrepreneur'?

سؤال 3

[CH4] If Khalid proposes a new line of sustainable products, why is writing a 'Business Plan' crucial for this project? Refer to one of the three primary purposes.

5

Case Study

CASE STUDY

Karak & Co. Expansion

Noora, a Bahraini entrepreneur, started 'Karak & Co.' with a small cart, selling high-quality karak tea and homemade snacks. She focused on building personal connections with her customers, remembering their names and usual orders. This created a loyal following. After three years, she opened a popular café in Adliya. The café is profitable, holds all the required licences, follows Bahrain's health and labour regulations, and is known for its great service. Noora also ensures all staff are paid above the minimum wage and uses only biodegradable cups. Furthermore, she donates 5% of her monthly profits to a local children's charity. Now, she is overwhelmed with the daily management tasks and is finding it hard to think about future growth. She is considering expanding her business across the GCC and is exploring franchising as a potential option.
سؤال 1

[CH1] According to the case, how did Noora use a 'close relationship with customers' to gain a competitive advantage for Karak & Co.?

سؤال 2

[CH2] As Karak & Co. grows, explain the shift Noora must make from the role of an 'Entrepreneur' to that of a 'Small Business Manager'.

سؤال 3

[CH3] Based on the case, identify how Karak & Co. is fulfilling all four levels of social responsibility.