سؤال 1
[CH1] Which of the following best defines 'competitive advantage' for a small business?
سؤال 2
[CH1] A small bakery is struggling to compete with a large supermarket next door. To improve its chances of success, the owner should focus on all of the following EXCEPT:
سؤال 3
[CH1] The owner of a small clothing boutique knows most of her customers by name and offers them personalized styling advice. This close relationship primarily allows her to:
سؤال 4
[CH1] A new tech startup with a brilliant product idea failed within its first year because it ran out of money to pay salaries and operational costs, despite strong initial customer interest. This failure is most likely due to:
سؤال 5
[CH1] A business is considered a 'small business' according to the course definition if it has fewer than 100 employees and is:
سؤال 6
[CH1] Compared to large corporations that commit resources to long-term, large-scale production, small businesses often have an advantage in their ability to:
سؤال 7
[CH1] A restaurant owner implements a new software system that organises kitchen orders, inventory, and staff schedules in a completely new and efficient way. This is an example of which type of innovation?
سؤال 8
[CH2] According to the model of the start-up process, the stages of 'Growth', 'Maturity', and 'Harvest' are associated with:
سؤال 9
[CH2] A key behavior of a small business manager, as distinct from an entrepreneur, is a focus on:
سؤال 10
[CH3] Which of the following lists the first three steps of the strategic planning process in the correct order?
سؤال 11
[CH3] During a SWOT analysis, a manager assesses the company's well-established brand reputation and the expertise of its workforce. These elements are considered part of the:
سؤال 12
[CH3] A company that ensures it is profitable, obeys all local laws, and acts in a fair and just manner is fulfilling which three levels of social responsibility?
سؤال 13
[CH3] When conducting a SWOT analysis, factors such as new market trends, changes in government regulations, and the economic climate are classified as components of:
سؤال 14
[CH3] Step 3 of the strategic planning process, 'Perform competitive analysis', is primarily focused on:
سؤال 15
[CH4] What is a business plan?
سؤال 16
[CH4] The fundamental feedback loop of the lean start-up methodology, which aims to accelerate learning, consists of which three drivers in order?
سؤال 17
[CH4] Which of the following is NOT one of the nine building blocks of the Business Model Canvas?
سؤال 18
[CH4] A company generates income from selling its product directly, charging a monthly subscription fee for premium services, and licensing its technology to other firms. In the Business Model Canvas, these different sources of income are detailed in which block?
سؤال 19
[CH4] When writing a business plan, the guideline 'Consider your audience' means the entrepreneur should:
سؤال 20
[CH4] An entrepreneur spends months writing a detailed business plan before starting her venture. One of the primary reasons for this effort is to attract capital from bankers and investors. This aligns with which purpose of a business plan?
سؤال 21
[CH5] A person with limited business experience wants to open a restaurant but is worried about creating a menu, marketing, and managing operations from scratch. Which advantage of buying a franchise would be most appealing to them?
سؤال 22
[CH5] A creative chef decides to buy a fast-food franchise. While the brand is popular, he soon becomes frustrated. What is a likely disadvantage of franchising that he is experiencing?
سؤال 23
[CH5] For a franchisor, what is a primary advantage of using the franchise model to grow their business?
سؤال 24
[CH5] A McDonald's restaurant is an example of business-format franchising, whereas a local car dealership selling Toyota cars is an example of:
سؤال 25
[CH5] Although franchising allows for rapid expansion, a significant disadvantage for the franchisor is the: