MGT447 : Midterm Revision Exam

[CH1] E-commerce is a subset of e-business: it focuses on facilitating online transactions, while e-business uses digital technology across all aspects of business operations.

[CH1] Among the key technologies used in e-business, CRM systems are the ones that provide businesses with online storefronts offering shopping carts, payment gateways and order management systems.

[CH1] Two-factor authentication builds trust by encrypting the data communicated between a user's browser and the e-business server.

[CH1] Pricing transparency means giving customers upfront information about prices, including all applicable fees, taxes and shipping expenses, so they can make informed purchase decisions.

[CH1] Display advertising places ads at the top of search results for relevant keywords, increasing visibility with customers searching for specific products.

[CH2] Compared with the B2C model, the B2B model typically involves shorter lead times and smaller purchase quantities.

[CH2] The consumer-to-business (C2B) model reverses the traditional roles of buyers and sellers, as individuals or small companies sell goods or services to larger businesses.

[CH2] The government-to-business (G2B) model provides businesses with a single point of contact for their dealings with government entities, such as licensing, regulatory compliance and taxation.

[CH2] One advantage of the subscription-based revenue model is that it provides a consistent and predictable source of revenue.

[CH2] In the freemium revenue model, converting free users into paying customers is usually easy because the free version attracts a large number of users.

[CH2] When developing a value proposition, a business first evaluates its rivals and only afterwards identifies its target audience.

[CH7] Last-mile delivery, the final step of delivering a product to the customer's location, is often the most expensive and challenging part of the logistics process.

[CH7] Just-in-Time (JIT) inventory management, enabled by digital systems, reduces storage costs by ordering and receiving goods in large quantities well before they are needed.

[CH7] In supply chain management, blockchain provides transparent and immutable records of transactions and product movements, which enhances traceability and reduces fraud.

[CH7] In the e-business order fulfillment process, the 'Ship & Track' step comes before the 'Pick & Pack' step.

[CH1] Which of the following is listed as a component of e-commerce rather than one of the broader components of e-business?

[CH1] Before completing a purchase, an online store in Manama asks customers to enter a verification number sent by text message to their phone. Which security measure is being used?

[CH1] An online furniture shop shows its ads on social media to people who visited its website last week but left without buying. Which type of paid advertising is this?

[CH1] Which key e-business technology is described as a decentralized digital ledger that enhances the security, transparency and traceability of transactions?

[CH1] A Bahraini cosmetics e-shop pays popular Instagram personalities to present its products to their followers, using their credibility to build trust. Which marketing approach is this?

[CH1] Which of the following is listed in the notes as a disadvantage of e-business?

[CH1] An e-business tracks website traffic, engagement, conversion rates and customer acquisition costs to optimize its marketing. Which marketing strategy step is this?

[CH1] An online clothing store publishes a clear policy on how it collects and secures customer data and discloses its supply chain and labour practices. Which trust-building element is it strengthening?

[CH2] A freelance graphic designer in Riffa sells logo design services to large companies through Fiverr. Which e-business model does this represent?

[CH2] A company renews its commercial licence and files its tax returns through one government online portal that handles all its official dealings. Which e-business model is this?

[CH2] Under which revenue model does an e-business earn income based on impressions or clicks, allowing it to offer free content to users?

[CH2] A Bahraini lifestyle blogger earns a commission every time a reader buys a product from another company's online store through a link on her blog. Which revenue model is she using?

[CH2] A task-management app offers a basic version at no cost with limited functions, and charges users who want advanced features. Which revenue model best describes this?

[CH2] A software company earns royalties by giving other firms permission to use its patented technology. Which revenue model is this?

[CH2] Which of the following is identified in the notes as a disadvantage of the transaction-based revenue model?

[CH2] According to the notes, e-business objectives should be quantifiable, attainable, pertinent and:

[CH2] A start-up divides its potential customers into groups according to age, income, location and interests. Which target market identification step is it performing?

[CH2] An online retailer connects its e-commerce platform to its inventory, accounting and shipping systems to improve operations. Which element of its e-business strategy does this belong to?

[CH7] An electronics e-retailer can follow each product in real time at every stage, from the supplier's raw materials to the moment it reaches the customer's door. Which key aspect of SCM does this capability show?

[CH7] Before Ramadan, an online grocer in Bahrain uses machine learning to analyse past sales and market trends to predict how much stock it will need. Which inventory management capability is this?

[CH7] A company selects suppliers through a digital portal, manages their contracts electronically and monitors their delivery performance on real-time dashboards. These activities belong to:

[CH7] Which technology improves SCM by enabling real-time tracking of shipments and monitoring of storage conditions such as temperature?

[CH7] An e-business is struggling to handle customer returns and the reverse logistics they create efficiently and cost-effectively. Which common SCM challenge is this?

[CH7] Diversifying suppliers, maintaining safety stock and developing contingency plans for disruptions are part of which SCM best practice?

[CH7] Which of the following is listed as a feature of e-procurement?

[CH1] Compare e-business and e-commerce in terms of definition, scope, objective and components, and state the relationship between them.

[CH1] List and explain the five key elements that build trust in an e-business.

[CH1] Discuss three advantages and three disadvantages of e-business.

[CH2] Define an e-business model and list its seven categories as given in the notes, giving one example of each.

[CH2] Explain four e-business revenue models, giving one advantage, one disadvantage and one example for each.

[CH2] List and briefly explain the key elements of an e-business strategy.

[CH7] Define supply chain management in e-business and explain its four key aspects and four main components.

[CH7] Discuss four common challenges facing e-business supply chains and explain the best practices that can help overcome them.

[CH2] Identify the revenue model used by the 'Oud Club' and explain one advantage and one disadvantage of this model for Dar Al Oud, using details from the case.

[CH1] Shoppers are abandoning their carts at the checkout stage. Which trust-building element is weak here, and what should Dar Al Oud change?

[CH1] Recommend two website security measures that would address the specific security concerns raised by Dar Al Oud's customers, and explain how each one helps.

[CH7] Identify two supply chain challenges Gulf Fresh Basket is facing and link each one to evidence from the case.

[CH7] Recommend three technologies from the course that Gulf Fresh Basket could use to solve its supply chain problems, matching each technology to a specific problem in the case.

[CH2] Identify the e-business model of Gulf Fresh Basket's planned portal for hotels and restaurants, and explain how it differs from the company's current model.