MKT460 : Midterm Revision Exam

[CH1] E-business includes commercial transactions that involve an exchange of value across organizational boundaries.

[CH1] More formally, e-commerce is defined as digitally enabled commercial transactions between and among organizations and individuals.

[CH1] Ubiquity is the unique feature of e-commerce technology that describes its ability to reach across national boundaries around the earth.

[CH1] Social technology, as a unique feature of e-commerce, refers to user-generated content and social networks.

[CH1] During the Consolidation period (2001-2006), start-up financing shrank while traditional large firms expanded their online presence.

[CH1] The dot-com crash marked the end of the Reinvention period of e-commerce.

[CH1] In assessing e-commerce, its early years are described as a stunning technological success but only a mixed business success.

[CH1] The Reinvention period of e-commerce, which began in 2007, is characterized as social, mobile, and local.

[CH1] The Society theme in understanding e-commerce focuses on how new technologies give firms new ways of organizing production and transacting business.

[CH1] Economics and marketing are classified as technical disciplines concerned with e-commerce.

[CH1] Which statement best captures the difference between e-commerce and e-business?

[CH1] Maryam places an order on an online grocery store from her phone at 11 p.m. while sitting in a clinic waiting room. Which unique feature of e-commerce technology does this best illustrate?

[CH1] An online furniture retailer shows each sofa with a 360-degree video, an audio description from the designer, and detailed text specifications. Which unique feature is the retailer exploiting?

[CH1] A small perfume shop in Manama starts receiving orders through its website from customers in Germany, Japan, and Canada. Which unique feature of e-commerce technology explains this?

[CH1] An online bookstore emails Ahmed by name with recommendations based on the history books he bought last month. Which feature of e-commerce technology is being used?

[CH1] A bank's website lets customers type questions into a live chat and receive immediate replies, and lets them move sliders on a loan calculator to see repayments change instantly. Which unique feature does this mainly reflect?

[CH1] Which unique feature of e-commerce technology refers to the existence of one set of technology standards?

[CH1] Which unique feature of e-commerce technology is described as reducing information costs?

[CH1] Which of the following best describes the Invention period of e-commerce (1995-2000)?

[CH1] In 2004, a well-established retailer launched its online store, began selling more complex services, and spent heavily on search engine advertising. Which period of e-commerce does this reflect?

[CH1] Which combination of offerings characterizes the Reinvention period of e-commerce?

[CH1] Which of the following was NOT a feature of the Reinvention period of e-commerce?

[CH1] A government committee in Bahrain is debating how online shoppers' personal data should be protected and how digital copyrights should be enforced. Which organizing theme of e-commerce does this debate fall under?

[CH1] Which of the following is listed as a technical discipline concerned with e-commerce?

[CH1] The statement 'the mobile platform has made mobile e-commerce a reality' is an example of which category of major trends in e-commerce?

[CH1] Define e-commerce and e-business, and explain the key difference between them.

[CH1] List and explain the eight unique features of e-commerce technology.

[CH1] Describe the three periods in the development of e-commerce, stating the years of each and its main characteristics.

[CH1] Assess e-commerce by explaining how successful it has been from technological and business perspectives, and identify the other surprises that emerged in its development.

[CH1] Explain the three organizing themes used to understand e-commerce, and compare the technical and behavioral academic disciplines concerned with it.

[CH1] Distinguish between the e-commerce and e-business activities of Lulu Threads, using details from the case.

[CH1] Identify four unique features of e-commerce technology that Lulu Threads is benefiting from, and explain how each appears in the case.

[CH1] Under which organizing theme of e-commerce does Ali's concern fall, and which period in the development of e-commerce does Lulu Threads' business model best reflect? Justify both answers from the case.