MKT463 : Midterm Revision Exam

[CH1] The self-reference criterion (SRC) is an unconscious reference to one's own cultural values, experiences and knowledge as a basis for decisions.

[CH1] In the international marketing task, product, price, promotion, research and distribution are uncontrollable elements of the foreign environment.

[CH1] Ethnocentrism, the belief that one's own country or culture is best, is described as most problematic when affluent countries work with less affluent countries.

[CH1] The first step in avoiding SRC errors is to define the business situation in terms of the foreign country's cultural traits, habits and norms.

[CH2] The current account of the balance of payments records merchandise exports and imports, services, plus unilateral transfers of funds.

[CH2] The rules of GATT applied to trade in goods, services and intellectual property, while the WTO covers trade in goods only.

[CH2] The TRIMs agreement established the basic principle that investment restrictions can be major trade barriers.

[CH2] According to the notes, tariff barriers tend to strengthen a country's balance-of-payments position.

[CH5] A culture whose members readily accept a steep hierarchy of power and authority in organizations would score high on the power distance index (PDI).

[CH5] On Edward T. Hall's scale, Japanese and Arabian cultures are placed at the low-context end, where the explicit content of the message is emphasized most.

[CH5] In the notes, corruption is defined as the abuse of entrusted power for private gain.

[CH5] Subornation involves a relatively small sum of cash, a gift or a service given to a low-ranking official in a country where such offerings are not prohibited by law.

[CH8] In qualitative research, questions are usually open-ended and seek unstructured responses that reflect the person's thoughts and feelings.

[CH8] In back translation, more than two translators are used, the results are compared, differences are discussed and the most appropriate translation is selected.

[CH8] In general, the availability and accuracy of recorded secondary data increase as the level of economic development increases.

[CH1] Which is the final, most advanced stage in the progression of international marketing involvement?

[CH1] Without realizing it, an American marketing manager assumes Bahraini shoppers will react to a promotion exactly as American shoppers do, because that is what his own experience tells him. This is an example of:

[CH1] In the international marketing task (Exhibit 1.3), which of the following is a controllable element?

[CH1] Which of the following is NOT one of the four trends affecting global business listed in the notes?

[CH1] According to the notes, which company is MOST likely to internationalize quickly?

[CH2] Bahrain's central bank reports an increase in its gold holdings and foreign exchange. In the balance-of-payments statement, these changes are recorded in the:

[CH2] A Bahraini bank finds that some foreign countries have rules that discriminate against foreign banking services and deny them market access. Which Uruguay Round agreement provides the legal basis for negotiations to remove such barriers?

[CH2] A country's software and design firms complain that their patents, copyrights and trade secrets are copied abroad without protection. Which Uruguay Round agreement sets higher protection standards for these rights?

[CH2] Which statement correctly contrasts GATT and the WTO?

[CH2] A member country faces a sudden currency crisis and serious financial trouble and needs a loan to stabilize its exchange rate. Which institution is mainly designed to help in this situation?

[CH2] Which of the following is listed in the notes as an argument FOR protectionism?

[CH5] In a small, family-owned Bahraini trading company, the owner personally makes all important decisions and holds absolute control. Which authority pattern does this illustrate?

[CH5] During a meeting in Riyadh, a manager receives several visitors and phone calls at the same time and gives priority to people over the meeting schedule. This view of time is best described as:

[CH5] A company secretly gives a large, unrecorded sum of money to a senior official to persuade him to approve a permit that breaks the country's law. This variation of bribery is called:

[CH5] A German company negotiating in Japan wants to move straight to contract terms and data, while its Japanese partners prefer to spend time building trust first. The German company's approach reflects:

[CH5] Which of the following is an EXTERNAL factor that affects a manager's management style?

[CH5] Which of the following is NOT one of Edward T. Hall's 'silent languages'?

[CH5] In a company where everyone, from the shop floor to finance, is encouraged and rewarded to generate, disseminate and respond to information about consumers, competitors and regulators, the company has adopted:

[CH8] In the six-step international marketing research process, which step comes immediately after determining the sources of information?

[CH8] A researcher finds that a country's official statistics show unusually high incomes, reflecting national pride rather than reality, and that fear of the tax collector distorts reported figures. Which secondary-data problem is this?

[CH8] Detailed market data on Japan exist in large quantities, but a Bahraini research team cannot use them because no one on the team reads Japanese. Which secondary-data shortcoming does this illustrate?

[CH8] A research firm has its questionnaire translated and retranslated successively, each time by a different translator. Which technique is being used?

[CH8] A firm sees that demand for air conditioners in Kuwait grew as Kuwait's GDP grew, so it predicts that demand in Oman will grow the same way as Oman's GDP rises. Which demand-estimation method is this?

[CH8] A cosmetics brand systematically monitors chat rooms, blogs and personal websites to assess what Gulf consumers think about its products. This Internet research use is called:

[CH8] In Exhibit 8.2 (managing the cultural barrier in international marketing research), in which arrangement is the translation managed within the company itself?

[CH1] List and explain the four steps an international marketer can follow to avoid business errors caused by the self-reference criterion (SRC) and ethnocentrism.

[CH1] Explain the international marketing task as shown in Exhibit 1.3. In your answer, distinguish between controllable and uncontrollable elements and list the uncontrollable elements of the foreign environment.

[CH2] Define the balance-of-payments statement and explain its three main accounts.

[CH2] Compare GATT and the World Trade Organization (WTO) on at least five bases of comparison.

[CH5] List and explain the three typical authority patterns in decision making discussed in the notes.

[CH5] Compare relationship-oriented and information-oriented cultures in terms of communication, decision making, approach to relationships and negotiation style. Give examples of each.

[CH8] Discuss the three main shortcomings of secondary data faced by foreign marketers, and list the questions a researcher should ask to validate secondary data.

[CH8] Compare quantitative and qualitative research methods in international marketing research, explaining how each collects data and what each is used for.

[CH1] Identify the concept that explains Klaus's reaction to the Saudi meeting, and explain how Nordwerk could apply the four-step approach to correct it.

[CH5] Using the relationship-oriented versus information-oriented framework, classify Klaus's approach and that of the Saudi family, and recommend two adaptations Klaus should make.

[CH5] Which variation of bribery is Nordwerk facing at the Saudi port? Justify your answer using the details of the case.

[CH8] Identify the two secondary-data shortcomings Gulf Fresh Dairies faces with Mavora's statistics, and explain which validation questions would reveal them.

[CH8] Name the translation technique the translator proposes, suggest an alternative technique that better handles idioms, and identify two other problems of gathering primary data shown in the case.

[CH2] Identify the two trade barriers announced by Mavora's trade minister and the argument for protectionism he uses, and explain one effect these barriers may have on Mavora's consumers.